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A group of seven diverse political leaders, including men and women, posing for a photo. They are wearing professional attire and are smiling or serious, with some making hand gestures.

From 0 to 100

  • Brought the idea for Team AOC’s TikTok to life — from pitch to production

  • Grew a brand-new audience by merging culture, policy, and personality during a critical election cycle

  • Established cross-functional collaboration between the policy, field, and comms teams

CAREER SCREENSHOT

I have worked with members of Congress, Civil Rights leaders, and grassroots advocates to amplify their voices, galvanize movements, and move the needle on critical social issues.

TikTok profile page for Team AOC with logo, profile information, follower count, and video thumbnails.
Screenshot of a website showing press releases from Daniela Hayes, a congressional representative for Connecticut's 5th district. The page displays a list of press releases from late September 2023.

Double the impact

  • Produced and distributed press releases, fact sheets, and proactive reporter outreach to drive consistent coverage

  • Spearheaded media outreach expansion, doubling press engagement during tenure

Website homepage for 'Federal Workers Against Doge' with a clenched fist logo, navigation menu, and a call to action to text NoDoge to 51905.

Change the game

  • Developed a Communications Game Plan system to streamline interview prep for media appearances.

  • Improved efficiency and ensured clear, research-backed narratives for each public appearance.

  • Strategized message alignment and key audience targeting.

Building from the ground up

  • Brought the idea for Team AOC’s TikTok to life — from pitch to production

  • Grew a brand-new audience by merging culture, policy, and personality during a critical election cycle

  • Established cross-functional collaboration between the policy, field, and comms teams

Document titled 'COA Shadow Hearing Interview on NPR with Michel Martin,' dated Tuesday, June 10, 2024. Contains sections titled News, Strategic Goal, Audience, One-liners, Facts, Potential Roadblocks, Relevant Coverage, and Headline, with detailed text in each section.
Rep Alexandria Ocasio-Cortez in a white suit laughing during an interview on the late show with Stephen Colbert, sitting across from Stephen Colbert in a dark suit and glasses, with a cityscape visible through a large window behind them.